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Influj

We pay creators
on time.

The India-first creator marketplace, open worldwide — the budget is escrowed before the work starts, the numbers come from the platforms themselves, and both sides read the same screen.

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Reads directly from

  • Instagram
  • Threads
  • YouTube
  • TikTok
  • Facebook
  • Telegram
  • WhatsApp
A makeup artist working close-in on a client's eye makeupReel
Beauty
Two creators cooking together at a kitchen counterVlog
Food
A creator in sunglasses posing against a bright yellow wallReel
Fashion
A creator doing crunches on a mat in warm window lightShort
Fitness
Verified channel metricsEscrow before work startsSigned agreementsDraft reviewLive-post verificationTDS & Form 16AUPI payoutsClick attributionDispute resolutionPer-post analytics

Influencer marketing in India breaks in three predictable places. We built for all three.

Trust

Channels connect through the platforms' own login. Followers, reach and engagement are read from the source and stamped with when we last looked — never typed into a media kit.

Money

The budget moves into escrow at signature and releases per deliverable as work is approved. Payouts above ₹50,000 need a second approver. Nothing is reversed silently.

Proof

Per-post analytics from the platform, tracked links with first-party attribution and bot filtering — and the creator reads the identical report, which is why they trust it too.

FoodA slice of layered raspberry cake on a dark plate, beautyA creator in red laughing, travelA photographer shooting on a crowded street — every niche India posts in.

Creators profile each channel by topic, language and format, so a brand searches the way it actually briefs: “Hindi beauty tutorials, Instagram, Tier-2 cities”.

Cosmetics and brushes arranged on a warm beige backgroundTutorial
Beauty
A bright vegetable bowl photographed from above on a wooden tableRecipe
Food
An athlete gripping a loaded barbell on a gym floorRoutine
Fitness
A shopper in sunglasses carrying an armful of shopping bagsHaul
Fashion
The bow of a wooden boat on a clear lake between mountainsVlog
Travel
A DJ's hand over turntables in purple lightSet
Music
A creator holding a camera to her eye against night-time city lights

Brands know this one

The screenshot said 180k. The campaign reached 11,000.

Search creators on data read from the platform, not typed into a deck. Filter by topic, language, city and real audience splits — and where a platform publishes nothing, we show nothing rather than a zero dressed as a result.

What we verify, and what we don’t

One screen

Analytics are computed once and served to both sides — same figures, same timestamp. There is no brand-only dashboard.

Stamped, not typed

Every metric carries when we last read it from the platform, so a stale number looks stale instead of confident.

Nothing dressed up

Where a platform publishes nothing, we show nothing — not a zero styled as a result, not a chart drawn from air.

Four steps, and the money moves itself.

01

Post the brief

Budget, platforms, deliverables, deadlines.

02

Agree the terms

Offer and counter, then both sides sign.

03

Money into escrow

Held before a rupee is spent on production.

04

Deliver, get paid

Approved work pays out the same moment.

7 platforms, connected through their own APIs0.1% TDS deducted and reported under s.194-O₹50,000 payouts need a second approver

The work this all exists for

A creator smiling straight into the camera
A boutique rail of shirts and jackets under warm light
A hiker with an orange backpack facing a mountain lake
An eyeshadow palette and brushes spread across a table
A dancer mid-move in yellow trousers against a dark wall
A photographer shooting on a crowded street
A neon sign reading 'you are what you listen to'
A portrait of a man in a grey shawl-collar jumper
A camera, notebook and guidebooks laid out over a road map
A portrait of a woman looking over her shoulder
A DJ's hand over turntables in purple light

The paperwork India actually requires.

Not a localisation layer over something built elsewhere — most of the reason the product exists here. Hosted in Mumbai, filed with the department, written in the languages the work happens in.

India Gate in Delhi under a pink and violet dusk sky
People walking along Marine Drive in Mumbai by the sea
TDS s.194-O
0.1%, deducted and reported, so brands never double-deduct.
GST and TCS
Tax invoices on commission; TCS u/s 52 for registered creators.
Form 16A
Quarterly, generated from the challans rather than typed.
UPI payouts
Straight to UPI or a bank account. No wallet in between.
Data in India
Hosted in Mumbai. DPDP consent recorded and withdrawable.
Hindi and English
Because most of India's creators work in both.

Run the next one with the money already sorted.

Free for creators. Brands pay a commission only on campaigns that actually run.

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