You pay when a campaign runs. Not to look around.
No subscription, no seat licences, no fee to publish a brief or to browse creators. We take a commission on campaigns that complete — so we are paid when you are.
For creators
Free
Joining, connecting channels, applying to campaigns and getting paid all cost nothing. Statutory tax deductions still apply, and they are shown before you accept an offer.
Join as a creatorFor brands
10%commission
Charged on the campaign value, plus GST on that commission. Publishing briefs, searching creators and negotiating are free — the commission applies only when a campaign is signed and runs.
Start a campaignA ₹50,000 campaign, in full
Every deduction named, so nobody discovers one at payout. These figures appear on screen before either side commits.
What the brand pays
- Creator fee
- ₹50,000
- Influj commission (10%)
- ₹5,000
- GST on commission (18%)
- ₹900
- Total
- ₹55,900
What the creator receives
- Agreed fee
- ₹50,000
- TDS under s.194-O (0.1%)
- −₹50
- Influj fee to creator
- ₹0
- Into the wallet
- ₹49,950
The ₹50 is deposited with the government against your PAN and appears on your Form 26AS — you claim it in your return. GST-registered creators also have TCS collected under section 52; that is shown separately at the time.
Included at no extra cost
- Unlimited campaigns and creator search
- Escrow, signed agreements and OTP signing
- Verified channel metrics from platform APIs
- Per-content analytics both sides can read
- Click and conversion tracking with fraud filtering
- GST invoices, TDS deduction and Form 16A
- Dispute resolution with an Influj reviewer
- Hindi and English interface
Other charges
- Adding funds to a wallet
- Passed through at the payment provider’s rate, shown before you confirm. Bank transfer and UPI are usually free.
- Creator withdrawal
- Free to UPI or an Indian bank account; minimum withdrawal ₹100. Creators outside India withdraw to a verified international bank account, with the conversion rate shown before confirming.
- Refunds
- No fee from us. See the refund policy for what is refundable.
- Barter and product-seeding campaigns
- Commission is charged on the declared value of the product. Tax under section 194-R applies to benefits in kind.
Examples are shown in Indian rupees; a campaign runs in the single currency its brand chooses. Rates shown are standard published rates; enterprise volumes are negotiated and confirmed in writing before any campaign runs. Statutory rates change when the law changes — the rate applied to a campaign is the one pinned at the moment the agreement is signed, and it is shown on the invoice.